Providing market intelligence for more than 35 years

In The News

WWE Ramps Up China Expansion With New Executive

So far, WWE has launched the 24-hour video service in 180 countries in Asia, Europe and other regions.

WWE Network had 277,000 paid international subscribers by the end of 2015, or 23% of its worldwide total. Citing Parks Associates, WWE said the network is the fifth most popular direct-to-consumer subscription service in the U.S. behind Netflix (NASDAQ:NFLX), Amazon.com (NASDAQ:AMZN), Hulu and MLB.TV.

From the article "WWE Ramps Up China Expansion With New Executive" by Matthew Rocco.

Previously In The News

Wowza Appoints Streaming Industry Veteran Chris Drake as New Chief Revenue Officer

While at Quickplay, Drake was named a Top Leader in Technology by Parks Associates and he helped the firm earn the distinction of being named a Google Media Industry Partner of the Year for two consec...

U.S. Households Now Watch Over 43 Hours of Video Weekly, with Half Using Free Ad-supported Services Like Pluto TV, Tubi, & More

Parks Associates, a leading market research and consulting firm, has announced significant findings about those streaming content in their latest study, “The Viewer Journey: Navigating Streaming Optio...

Report: Households Say Internet Service Meets Their Needs, Despite New Demands

Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found. That finding is in keeping with similar research from Parks Associates that found that the pe...

Parks: 50% of U.S. Video-Viewing Homes Use Ad-Supported Streaming Services Weekly

About 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand service (AVOD) at least once a week, ac...