Providing Market Intelligence for 40 Years

In The News

WWE Gets Streaming Boost As Wrestling Fans Subscribe

WWE has been at the forefront of the media industry’s attempts to establish a business providing programming straight to viewers, without an intermediary like cable or satellite networks, while still maintaining lucrative TV deals. The company made all its content, including live events, available on the internet to paid subscribers in February 2014. Last year, WWE Network was the fifth-largest streaming service by subscriber volume, beating even HBO Now, according to Parks Associates.

Only Netflix, Amazon, Hulu and Major League Baseball’s MLB.TV ranked higher.
“WWE was making a long-term bet that they could grow subscribership online and revenues online better than they were doing with pay TV,” said Brett Sappington, senior director of research overseeing entertainment services at Parks Associates, who spoke before the earnings were released. “It was a big risk, a big bet. It looks like it’s paying off.”

From the article "WWE Gets Streaming Boost As Wrestling Fans Subscribe" by Brooke Fox.

Previously In The News

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...

ONLINE VIDEO ROUND UP: Google, YouTube, Stats from Super Bowl 2017 and More

According to a new Parks Associates report, churn rates for OTT video services are 19% of U.S. broadband households, which would mean that about one in five households have cancelled an OTT service in...

Parks Associates To Host Annual Connections Conference May 24-26 In San Francisco

The executive event, addressing the converging IoT industries—including smart home, connected entertainment and mobile ecosystems—will feature panel discussions and keynotes by: — Matt Eyring, chie...

Smart Home Technology Sells Homes

In a world where selling a home is already hindered by the economy and a generation that is hesitant to buy, smart home technology is making things even harder. According to Coldwell Banker Real Es...