Providing Market Intelligence for 40 Years

In The News

Would You Buy Amazon Prime for $11 Per Month With Sprint?

Sprint Corp. (NYSE:S) CEO, Marcelo Claure, praised Sprint’s innovation, and said that “America’s fastest LTE network” will help customers easily access Amazon’s entertainment service. Sprint cited a research by Parks Associates, which revealed that 68% of smartphone users stream music every day. 71% of mobile phone users watch short clips, while 40% stream longer videos such as movies and shows; LTE-enabled tablets have also helped the cause for these devices. Sprint also said that 73% of its users listen to music every day, while 66% of Verizon users do the same with Sprint’s rival network.

From the article "Would You Buy Amazon Prime for $11 Per Month With Sprint?" by Saad Chandna.

Previously In The News

Sling TV has a secret weapon to win over cord-cutters–the humble TV antenna

Mitch Weinraub, AirTV’s director of product development, says a majority of Sling TV’s 2.2 million subscribers already use an antenna somewhere in their homes, and a recent Parks Associates study foun...

Amazon’s new smart speaker is a TV streaming box, and vice versa

The Fire TV Cube will be an interesting test for full-blown streaming boxes, which have fallen out of favor as most consumers opt for cheaper streaming dongles that can fit behind a television. Last y...

Instant View-Federal Judge OKs AT&T Takeover of Time Warner

BRETT SAPPINGTON, DIGITAL ENTERTAINMENT RESEARCH DIRECTOR, PARKS ASSOCIATES, DALLAS: "If you're AT&T, who do you want to include in your own skinny bundle? The channels you own. This means if you'r...

What do people who don’t have smart home products want from them? Savings

Smart home devices are basically everywhere now, but some people are still holding out on inviting internet-connected appliances into their home. So what would finally get them to adopt the Internet o...