In The News

Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR

January 25, 2016

In FierceCable's latest special report, we look at the reasons why the video entertainment business should take VR seriously and invest in it. "I'm a converted skeptic -- there's just too many big companies involved in it now spending real money for it to be hype," said Brett Sappington, senior analyst for Parks Associates.

From the article "Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR" by Daniel Frankel.

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About Parks Associates

Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR

Previously In The News

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Roku's early success magnifies Blue Apron, Snap failures

Apple Looks To Expand Healthcare Presence

Smart Home Evolution: Elephant in the Room

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