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Women Know What Consumers Want: VCs Need To Wise Up

October 03, 2017

A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps because women are the primary purchasers of these services, venture capitalists are ignoring this market opportunity.

From the article "Women Know What Consumers Want: VCs Need To Wise Up" by Geri Stengel.

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Streamer Acorn TV is an Anglophile favorite, but can it help AMC compete with Netflix?

“They are trying to walk a tightrope,” said Steve Nason, director of research for Parks Associates, a consulting company that tracks consumer technology services. “They don’t want to sabotage the trad...

Nearly 3 million subscribers ditched DirecTV last year. Will AT&T do the same?

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Google developing next-gen Chromecast streamer

Turning the new Chromecast into a fully fledged Android TV device could also be an important retail addition as Google attempts to cut into the streaming platform lead of Roku (36.9 million active acc...

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About Parks Associates

Women Know What Consumers Want: VCs Need To Wise Up

Previously In The News

In a crowded market, smaller streaming services must stand out — or perish

Streamer Acorn TV is an Anglophile favorite, but can it help AMC compete with Netflix?

Nearly 3 million subscribers ditched DirecTV last year. Will AT&T do the same?

Google developing next-gen Chromecast streamer

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