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Women Know What Consumers Want: VCs Need To Wise Up

October 03, 2017

A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps because women are the primary purchasers of these services, venture capitalists are ignoring this market opportunity.

From the article "Women Know What Consumers Want: VCs Need To Wise Up" by Geri Stengel.

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About Parks Associates

Women Know What Consumers Want: VCs Need To Wise Up

Previously In The News

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

Password sharing denies streaming services $9 billion in fees

Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’

To Invade Homes, Tech Is Trying to Get in Your Kitchen

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