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Women Know What Consumers Want: VCs Need To Wise Up

October 03, 2017

A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps because women are the primary purchasers of these services, venture capitalists are ignoring this market opportunity.

From the article "Women Know What Consumers Want: VCs Need To Wise Up" by Geri Stengel.

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The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

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About Parks Associates

Women Know What Consumers Want: VCs Need To Wise Up

Previously In The News

Apple earnings could offer clues on streaming performance

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

Password sharing denies streaming services $9 billion in fees

The U.S. has nearly 300 OTT services to choose from

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