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Women Know What Consumers Want: VCs Need To Wise Up

October 03, 2017

A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps because women are the primary purchasers of these services, venture capitalists are ignoring this market opportunity.

From the article "Women Know What Consumers Want: VCs Need To Wise Up" by Geri Stengel.

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About Parks Associates

Women Know What Consumers Want: VCs Need To Wise Up

Previously In The News

Sling TV, Showtime, And CBS All Access Are Gaining On Netflix

Netflix Need Not Fear New Amazon Prime Spinoff Service

BMW’s Connected Future Vision Getting Closer

Almost 50% Smart Home Devices In U.S. Are Self-Installed, Parks Associates Finds

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