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With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

March 18, 2021

In streaming TV, Amazon’s most direct point of comparison is Roku. Amazon has become the second-biggest streaming-TV hardware provider in the U.S., accounting for 33% of devices in households in the third quarter of 2020, behind Roku at 38%, according to research firm Parks Associates.

From the article "With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions" by Sahil Patel.

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About Parks Associates

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

Previously In The News

In a crowded market, smaller streaming services must stand out — or perish

Streamer Acorn TV is an Anglophile favorite, but can it help AMC compete with Netflix?

Nearly 3 million subscribers ditched DirecTV last year. Will AT&T do the same?

Google developing next-gen Chromecast streamer

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