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With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

March 18, 2021

In streaming TV, Amazon’s most direct point of comparison is Roku. Amazon has become the second-biggest streaming-TV hardware provider in the U.S., accounting for 33% of devices in households in the third quarter of 2020, behind Roku at 38%, according to research firm Parks Associates.

From the article "With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions" by Sahil Patel.

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Need help with your TV and smart-home setup? At-home tech support may be the answer.

Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...

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About Parks Associates

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

Previously In The News

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Password sharing denies streaming services $9 billion in fees

Could streaming giants start to clamp down on password sharing?

Need help with your TV and smart-home setup? At-home tech support may be the answer.

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