Register

I agree with the Privacy Policy

In The News

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

March 18, 2021

OTT

streaming

digital media

Amazon

The Wall Street Journal

In streaming TV, Amazon’s most direct point of comparison is Roku. Amazon has become the second-biggest streaming-TV hardware provider in the U.S., accounting for 33% of devices in households in the third quarter of 2020, behind Roku at 38%, according to research firm Parks Associates.

From the article "With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions" by Sahil Patel.

Previously In The News

Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017

“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

Samsung’s Peacock Standoff with NBCUniversal Shows Power of TV Makers

Smart TVs are gradually becoming more common than separate streaming devices. As of the third quarter last year, 56% of households with broadband owned smart TVs while 43% owned streaming devices, acc...

Here's The Top Ten Most Popular Streaming Services This Year

Netflix still leads all streaming video services by total subscribers, according to a new report by Parks Associates. That's followed by Amazon Prime, Hulu, MLB.TV, WWE Network, Sling TV, HBO Now, Cru...

‹
1
2
...
122
123
124
125
126
127
128
...
738
739
›

Smart Home: Products And Services

Consumer Electronics and Entertainment

Broadband and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Strategic Consulting Unit

Primary Research

Research Services

Event

Analyst Insights

Media

About Parks Associates

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

Previously In The News

Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Samsung’s Peacock Standoff with NBCUniversal Shows Power of TV Makers

Here's The Top Ten Most Popular Streaming Services This Year

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store