Providing Market Intelligence for 40 Years

In The News

Winning Back Connectivity Trust: What the Survey Reveals About Telecom Customer Retention

Parks Associates found that the average U.S. household had 17 connected devices in 2023.

As Parks Associates reported, U.S. homes now average 17 connected devices. This explosive growth puts enormous pressure on networks and amplifies frustration when service fails. 

With an average of 17 devices per household (Parks Associates), expectations for reliability are rising.

From Liad Churchill's TechSee article, "Winning Back Connectivity Trust: What the Survey Reveals About Telecom Customer Retention"

 

Previously In The News

Partner With SVOD Providers For Younger Generation

According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell,...

75% Of Security Sales Include Smart Home Devices, Says Study

More than 90% of security dealers offer some form of interactive service and 75% of security sales overall include at least one smart home device, according to the study by Parks Associates. “The m...

Live TV Viewing Strong Among Millennials

In a study that examines live TV viewing, Parks Associates says consumers who have never had pay TV -- so called “cord nevers” -- spend about one-third of their TV viewing time watching live content,...

Walmart Beat Netflix and Amazon to Video on Demand But Still Lost

While Walmart sits on the streaming sidelines, the competition is moving on. Netflix’s subscription-based approach -- featuring cutting-edge, exclusive content such as “House of Cards” and “Stranger T...