Providing Market Intelligence for 40 Years

In The News

Winning Back Connectivity Trust: What the Survey Reveals About Telecom Customer Retention

Parks Associates found that the average U.S. household had 17 connected devices in 2023.

As Parks Associates reported, U.S. homes now average 17 connected devices. This explosive growth puts enormous pressure on networks and amplifies frustration when service fails. 

With an average of 17 devices per household (Parks Associates), expectations for reliability are rising.

From Liad Churchill's TechSee article, "Winning Back Connectivity Trust: What the Survey Reveals About Telecom Customer Retention"

 

Previously In The News

Amazon Touts JustWatch Report Saying It Beat Netflix in Q2 Engagement ... 'Take Our Market Share Data With a Grain of Salt,' Responds JustWatch's Founder

Amazon doesn't publicly disclose how many Amazon Prime members it is the U.S., or globally for that matter. But late last year, research company Parks Associates published data suggesting that Prime V...

Smart Lighting Adoption Surges Among US Internet Households

New research from Parks Associates reveals a surge in smart lighting adoption among US internet households, with 13% using smart light bulbs and 6% employing smart lighting control systems. Parks A...

Are Consumers Right to Fear Connected Home Products?

According to a recent whitepaper by Parks Associates, “72 percent of smart home product owners are concerned with the security of personal data collected by their devices.” From the article, "Are C...

Christmas in July: Cheers to a Healthy New Year!

Currently, 51 percent of U.S. households have at least one connected health device, according to Parks Associates. Consumer awareness about the shift towards care in the home is growing and a new buzz...