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Will the box office ever come back?

April 25, 2021

The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indicates that 25% of US broadband households would prefer to watch new releases at home. Deloitte research found that 65% of respondents want at least the choice to stream a new release at home when it debuts.

From the article "Will the box office ever come back?" by Brian Cooley.

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About Parks Associates

Will the box office ever come back?

Previously In The News

Smart home market still small in Europe, but with many players pushing it forward adoption will rise

Smart Home Systems Need 'Simpler' Setup, Smooth Integration, Parks Event Told

Google Home now has a screen — and, soon, Spotify

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

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