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Will Apple TV kill the cable box? Not so fast

To go a step further, Apple could embrace over-the-air antennas, whose usage is still on the rise as cable subscriptions sink. (According to Parks Associates, roughly 20 percent of U.S. homes with broadband internet used an antenna last year, up from 16 percent in early 2015.) While Apple TV does work with some networked antenna tuners such as Tablo, their apps are not allowed to integrate with the TV app or with Siri.

From the article "Will Apple TV kill the cable box? Not so fast" by Jared Newman.

Previously In The News

Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core prod...

State of the Market: Security’s ‘Sixth Sense’ Drives Intrusion & Smart Home

Parks Associates forecasts steady growth for the U.S. smart home device market, which will reach $15 billion in sales revenue by 2029. According to a whitepaper released by Parks Associates and Viv...

Why Builders Should Recommend Matter-Enabled Smart Home Devices

A Parks Associates study revealed that 37% of U.S. internet households shopping for smart home products consider Matter certification to be important. From the article, "Why Builders Should Recomme...

Fox to acquire Roku for $22B

In April, Parks Associates’ Streaming Video Tracker report found that the Roku OS led with 28% of the market. It was followed by the Samsung Tizen OS at 23%. The leaders were followed by Apple tvOS, g...