Providing Market Intelligence for 40 Years

In The News

Wi-Fi To Shackle Growth Of Mobile Data Revenues In The U.S., Parks Predicts

Wi-Fi and other connective technologies will shackle the growth of mobile data revenues in the U.S. for at least the next few years, Parks Associates predicted.

The market research firm said worldwide mobile data revenues will grow from $386 billion in 2015 to $630 billion in 2020, with much of that growth occurring in the Asia/Pacific region. But growth in Western Europe and North America – particularly in the U.S. – will be much slower, Parks said, as consumers turn to non-cellular technologies in an effort to lower their mobile bills.

From the article "Wi-Fi To Shackle Growth Of Mobile Data Revenues In The U.S., Parks Predicts" by Colin Gibbs.

Previously In The News

Pay-TV Providers Are Signing Up a Lot of Netflix Subscribers

As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for...

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...

Apple Needs Netflix and HBO More Than They Need It

According to a survey from Parks Associates, 36% of households subscribe to two or more streaming video services. If Apple provides a convenient way for subscribers to see all of their paid content in...

Netflix's Hidden Price Hike

Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...