Providing Market Intelligence for 40 Years

In The News

Why You Shouldn't Buy A New TV For Super Bowl 50

In fact, 4K has been around long enough to have already had a significant impact on the TV landscape. 4K TVs have found their way in to millions of US homes, while recent predictions by industry analyst Parks Associates predicts that 330 million 4K UHD TVs will have been sold worldwide by the end of 2019. Not least because prices of 4K TVs are plummeting so far and so fast that it’s hard to see there being any space left in the TV market for HD TVs for more than the next couple of TV generations.

From the article "Why You Shouldn't Buy A New TV For Super Bowl 50" by John Archer.

Previously In The News

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

There have been some public reports that credential sharing has increased dramatically in recent months. A OnePoll study commissioned by Tubi reported that as of March, 42% of adults were sharing acco...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...