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Indeed, Starbucks, Dunkin’ Donuts and even Taco Bell have all associated significant sales boosts with their mobile payment apps. Now major retailers outside of food service are testing the technology – CVS Pay recently launched in select markets. In fact, more than 25% of smartphone users rely on a payment app at least once a month, according to recent research from Parks Associates. And while Apple Pay may come quickly to mind, the report states that consumers use retailer-specific apps more frequently.