In The News

Why These Companies Were Hot In 2015

December 16, 2015

Brett Sappington, director of research for Parks Associates, recently told CNET, “At one point, AOL and Yahoo seemed like they were the Internet."

That was when being a Web portal was the thing to be. Google redesigned the category and convinced users and advertisers to shift from portals to search. As the portal space went cold, Yahoo got hypothermia.

From the article "Why These Companies Were Hot In 2015" by Christopher Lochhead.

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About Parks Associates

Why These Companies Were Hot In 2015

Previously In The News

Roku Remains On Top Of The Streaming Media Market

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

Home, Where the Smart Is

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

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