In The News

Why These Companies Were Hot In 2015

December 16, 2015

Brett Sappington, director of research for Parks Associates, recently told CNET, “At one point, AOL and Yahoo seemed like they were the Internet."

That was when being a Web portal was the thing to be. Google redesigned the category and convinced users and advertisers to shift from portals to search. As the portal space went cold, Yahoo got hypothermia.

From the article "Why These Companies Were Hot In 2015" by Christopher Lochhead.

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About Parks Associates

Why These Companies Were Hot In 2015

Previously In The News

Amazon Music Unlimited Joins The Battle Of The Streaming Funnels

Things To Come This Year

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

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