In The News

Why These Companies Were Hot In 2015

December 16, 2015

Brett Sappington, director of research for Parks Associates, recently told CNET, “At one point, AOL and Yahoo seemed like they were the Internet."

That was when being a Web portal was the thing to be. Google redesigned the category and convinced users and advertisers to shift from portals to search. As the portal space went cold, Yahoo got hypothermia.

From the article "Why These Companies Were Hot In 2015" by Christopher Lochhead.

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About Parks Associates

Why These Companies Were Hot In 2015

Previously In The News

Are There Lessons in Go90’s Failure for Jeffrey Katzenberg’s Billion-Dollar Streaming Startup?

Coldwell Banker Introduces First-Ever Smart-Home Staging Kit

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

Artificial Intelligence + Algorithms = Assumptions!

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