Providing market intelligence for more than 35 years

In The News

Why the Smart Home Network Has Never Been More Vulnerable

Compared to just a few years ago, home networks today have never been so full of connected devices. Parks Associates research from 2020 found that U.S. broadband households now have an average of 12 connected devices per home and estimates that number will increase to 20 per home by 2025.

From the article "Why the Smart Home Nework Has Never Been More Vulnerable" by Mitchell Klein. 

Previously In The News

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...

Roku Stock Jumps After a Blowout Holiday Quarter

The Roku Channel is also turning heads. The company's ad-supported channel was named one of the three best ad-based over-the-top services among U.S. broadband households according to Parks Associates,...

Pay-TV Providers Are Signing Up a Lot of Netflix Subscribers

As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for...

Netflix's Hidden Price Hike

Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...