Providing market intelligence for more than 35 years

In The News

Why The Internet Of Things Might Never Speak A Common Language

For device makers, the sheer number of languages on offer poses a dilemma: Which ones do you support when building a new product?

"You may not have the resources to do everything, and you may not have the capacity, the bandwidth, the processing power to do everything in an individual product, so you have to make selections," says Tom Kerber, an analyst with Parks Associates. "Limiting those choices to the critical few is important."

From the article "Why The Internet Of Things Might Never Speak A Common Language" by Jared Newman.

Previously In The News

Password Sharing Not the Biggest Problem for SVOD Services, Study Says

For movie and TV studios, the big bugaboo is people illegally copying or downloading their IP. For SVOD services, it’s another form of piracy – password sharing, which cost companies $500 million worl...

Interoperability key to sustaining smart home tech adoption

In fact, according to research recently published by Parks Associates, 34% of broadband households today own a listed smart home device, which is an increase of 24% from just three years ago. Addition...

Share A Netflix Password, Go To Jail?

According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscrib...

The Multiple OTT Service Explosion

OTT video is firmly established in the U.S. entertainment marketplace, and new research from Parks Associates only puts an exclamation point on the new reality of how Americans consume video entertain...