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Why Retention Now Hinges on Smarter Personalization Strategies

Parks Associates research indicates that nearly 40% of streaming subscribers have canceled at least one service in the past year, often citing a lack of content relevance as a key factor.

From the article, "Why Retention Now Hinges on Smarter Personalization Strategies"  by Ghumro

Previously In The News

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"Nest products are best-sellers in the category," Chief Financial Officer Ruth Porat said on the April 21 earnings call. "It's a leading brand in the connected home. It's obviously early, but a very e...

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In particular, Cisco said that the new products target distributed and mobile businesses that may need full coverage for headquarters, branch offices, or even employees connecting to the network from...

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Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

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