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Why Retention Now Hinges on Smarter Personalization Strategies

Parks Associates research indicates that nearly 40% of streaming subscribers have canceled at least one service in the past year, often citing a lack of content relevance as a key factor.

From the article, "Why Retention Now Hinges on Smarter Personalization Strategies"  by Ghumro

Previously In The News

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Apple TV Shows Faith

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Americans Say Smart Home Technology Is a Must

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Media Industry – Future of Pay TV In An OTT Landscape Pt.2 – Ericsson

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