In The News

Why People Cancel Streaming Subscriptions

October 17, 2021

The National Interest

Some new research from Parks Associates looks at the biggest reasons why people get rid of streaming subscriptions.

On Parks’ chart of “OTT Churn Triggers,” the top item listed is “Need to cut household expenses.” Others say they have finished watching the shows they liked on each serve, that the promotional price that drew them there ended, or that “couldn’t find good programs to watch.”

Despite efforts to boycott Netflix, especially following the controversial film Cuties last year, objection to specific programming did not make the survey from Parks.

“Content is key to OTT success, and the path for consumers today to get to that content is the crucial search and discovery process,” Paul Erickson, a senior analyst for Parks Associates said in a press statement. “OTT players are successful when offering a premium, personalized user experience that allows subscribers to find and access relevant content based on their habits and preferences. A perceptive and intelligent content discovery strategy is a key differentiator in attracting and engaging subscribers over the long term.”

“With so many entertainment options at viewers' fingertips, it is more important than ever before for streaming publishers to understand how consumers discover content in order to win their engagement,” Nick Cicero, the vice president of strategy for Conviva, said in the press statement. “I am excited to share Conviva's research in conjunction with the insights from Parks Associates to reveal how publishers can better understand their audience and grow their business.”

Parks Associates will host a webinar, The Role of Content Discovery in OTT, on October 14.

From the article "Why People Cancel Streaming Subscriptions" by Stephen Silver.

Previously In The News

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

'Skinny bundles' step up challenge to US Big Cable

Skinny offerings are aimed at young viewers and "cord cutters" loath to pay $100 or more to be force-fed hundreds of channels in hefty bundles and accustomed to streaming shows they want, when they de...

Summer vacation’s coming, is your home prepared to be left alone?

The majority of U.S. households with broadband connections believe a device that would notify them about smoke and fire alarms is "highly appealing," according to research firm Parks Associates, which...

Canada: Broadband households and interests on smart home services

Brad Russell, research director, Connected Homes, Parks Associates, said: “Canada’s security market is stable but with high attrition rates, which makes market expansion difficult, and the security pr...

‹
1
2
...
255
256
257
258
259
260
261
...
769
770
›