Providing Market Intelligence for 40 Years

In The News

Why Moving ‘Dancing With the Stars’ to Disney+ Isn’t the Demotion You Might Think: Analysis

Paul Erickson, research director of entertainment and consumer electronics at Parks Associates, said the “DWTS” move is smart programming and a win for both ABC and Disney+.

"They’re looking at ‘Dancing With the Stars’ and that huge fan base, but potentially freeing up room for something that might be more lucrative sponsorship-wise,” said Erickson. “It may be as fundamental as what that property brings in versus ‘Monday Night Football’ in that same spot in the schedule. It doesn’t necessarily denigrate the value of ‘Dancing With the Stars.’ And it’s not necessarily bad for ABC. It’s a win under the assumption that they are using that primetime space for a property that has equal or better revenue generation.”"

“ABC knows that this is a bankable property. It’s technically available through streaming already, but maybe not with same reach Disney+ has,” Erickson said. “They already know how it performs and that it’s broadly appealing and feel it will perform even better if you give it longer legs.”

From the article, "Why Moving ‘Dancing With the Stars’ to Disney+ Isn’t the Demotion You Might Think: Analysis" by Sharon Knolle.

Previously In The News

Too Much TV? Enter HBO Max, the Latest Streaming Wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...

FuboTV offers 4 UEFA soccer matches via pay-per-view

When it comes to live streaming content, sports tops the leaderboard in U.S. households, according to Parks Associates. The firm found that of the 43% of homes that streamed live content online in the...

Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’

More than 300 streaming services are available in the United States, according to Parks Associates, a consulting firm. From the article, "Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’"...

Amazon Prime Video app arrives on Oculus Go VR headset

Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. ma...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive