Providing Market Intelligence for 40 Years

In The News

Why is Apple customers' appetite for its products insatiable?

Besides new phones, Apple is expected to significantly upgrade its Apple TV set-top box, which has barely changed since it went on sale in March 2012. The key difference in the new one, expected to cost about $149, will be voice-activated searching (using Siri) and control across multiple sources of content such as Netflix and iTunes, plus the App Store allied to a motion-sensitive controller, rather like Nintendo’s Wii.

The changes look timely, if not overdue. Apple TV is outsold by challengers including Amazon and Google, according to market research firm Parks Associates. Amazon’s Fire TV set-top box already has a voice-controlled interface, and Google’s Chromecast plug-in stick can be used to ‘cast’ content directly from a computer or phone to the TV. But there is plenty of room for growth, as only 20% of US households with broadband have a streaming device, the report found.

The refreshed Apple TV could also add the capability to play games and other apps. With gaming already a huge pursuit on smartphones, the prospect of it on a TV is exciting to iPhone developers, who for years have been wishing for a new Apple platform for apps. 

From the article "Why is Apple customers' appetite for its products insatiable?" by Charles Arthur.

Previously In The News

DirecTV Wants To Be The Online Substitute For Cable

But analysts estimate that Sling has racked up fewer than 1 million subscribers since it launched in February 2015. Vue’s numbers are harder to get a handle on, but it’s not on the list of top 10 most...

3 Stocks That Look Just Like Google in 2004

Yet just like Google in 2004, Roku dominates its market. According to market researcher Parks Associates , Roku boasts a 37% market share in "over the top" streaming devices. Amazon's Fire TV, Apple T...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

Roku Stock: After Soaring 330% in 2019, Is It a Buy, Sell, or Hold?

Meanwhile, Roku's dominance is more evident than ever, with the company's devices accounting for 39% of the U.S. streaming media player installed base, according to estimates by Parks Associates. With...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive