Providing market intelligence for more than 35 years

In The News

Why Amazon Will Stop Selling Apple TV and Google Chromecast

According to a recent Parks Associates report on streaming media devices, Amazon, Apple, Google, and Roku accounted for 86 percent of streaming media player sales to the nation's broadband households in 2014. That means that at the end of this month, Amazon will no longer sell two of the four top-selling players in the U.S. 

From the article "Why Amazon Will Stop Selling Apple TV and Google Chromecast" by James K. Willcox.

Previously In The News

How IoT Technology Is Transforming Africa

According to research by Parks Associates, as much as 70% of security dealers currently install or plan to install some type of interactive smart home devices or systems. This technology also assis...

TV Producers May Start Making You Wait For New Shows Online

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks -- Fox, ABC and NBC -- threatened by changes in the way we watch TV. Hulu has set itself apart...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...