Providing market intelligence for more than 35 years

In The News

Who’s next? Apple, Amazon, CenturyLink may join streaming pay-TV fray

Depending on who you ask, the next entrant to the market could be just about anyone.

“I think that CenturyLink is sniffing around that space as well,” said Brett Sappington, senior director of research for Parks Associates.

Indeed, CenturyLink in February said it is losing customers on its Prism IPTV product, and it plans to replace it with OTT service in the second quarter.

From the article "Who’s next? Apple, Amazon, CenturyLink may join streaming pay-TV fray" by Mike Dano.

Previously In The News

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...

Comcast, Walmart in talks to develop and distribute smart TVs

Comcast is fairly late to the game in distribution of streaming apps. Roku and Amazon together have a roughly 70% share of the U.S. market for streaming-media devices, with Apple in third place, accor...

20% of Broadband Homes Now Get TV Via Antenna

While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looki...