Providing market intelligence for more than 35 years

In The News

Where Do Niche Streamers Fit in a Sea of Services?

To help spur early growth, niche services are using the targeting capabilities of tech giants like Amazon, Roku and Apple to drive new subscriptions (in exchange for a cut of revenue). AMC Networks is among the companies that make their services available through these intermediaries.

“This scenario is exactly why we are seeing increasing interest in aggregation services like Amazon Channels, Roku Channel, even Apple channels now,” says Brett Sappington, senior research director for Parks Associates.

The goal? Hold on to favorable margins. Sappington says consumers are willing to pay more for a service that fits specific needs.

From the article "Where Do Niche Streamers Fit in a Sea of Services?" by Alex Weprin.

Previously In The News

2 Surprising Stocks to Buy and Hold Until 2030

Americans view security as one of the top benefits of smart home technology, ahead of options such as energy/resource management, or indoor convenience/entertainment. Alarm.com aims to give consumers...

3 Stocks That Look Just Like Google in 2004

Yet just like Google in 2004, Roku dominates its market. According to market researcher Parks Associates , Roku boasts a 37% market share in "over the top" streaming devices. Amazon's Fire TV, Apple T...

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

DirecTV Wants To Be The Online Substitute For Cable

But analysts estimate that Sling has racked up fewer than 1 million subscribers since it launched in February 2015. Vue’s numbers are harder to get a handle on, but it’s not on the list of top 10 most...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive