Providing market intelligence for more than 35 years

In The News

Where Do Niche Streamers Fit in a Sea of Services?

To help spur early growth, niche services are using the targeting capabilities of tech giants like Amazon, Roku and Apple to drive new subscriptions (in exchange for a cut of revenue). AMC Networks is among the companies that make their services available through these intermediaries.

“This scenario is exactly why we are seeing increasing interest in aggregation services like Amazon Channels, Roku Channel, even Apple channels now,” says Brett Sappington, senior research director for Parks Associates.

The goal? Hold on to favorable margins. Sappington says consumers are willing to pay more for a service that fits specific needs.

From the article "Where Do Niche Streamers Fit in a Sea of Services?" by Alex Weprin.

Previously In The News

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Pay TV Companies Are Losing Ground To OTA

The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...

Hulu Valued At $5.8 Billion After Time Warner Investment

The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...

Google's Nest Struggles Could Set Back The IoT Movement

The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive