Providing Market Intelligence for 40 Years

In The News

What Yahoo Users Can Do After the Hack

Internet users with email or online-service accounts they no longer use should log into them and close them out. “They just create more points of vulnerability,” said Brad Russell, a research analyst at Parks Associates. Sometimes that might mean having to go through steps to recover an old password you might not remember, but it’s worth it.

From the article "What Yahoo Users Can Do After the Hack" by Anne Steele.

Previously In The News

Streaming bills are piling up: Do you care?

In June, Parks Associates released a study that found video-streaming services in the U.S. will see revenue jump from $9 billion in 2014 to $19 billion in 2019. The company reported that 57% of househ...

Netflix Earnings Preview: Is Streaming Video Giant Still Snagging New Subscribers?

On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...

How Hulu Is Ramping Up To Win And Keep Subscribers

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television’s contract model, can cancel service with a click of the m...

Women Know What Consumers Want: VCs Need To Wise Up

A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps...