Given the novelty and still-early market penetration of voice assistants, the fact that 12.1 percent said they were likely and 3.6 percent checked “very likely” is a surprisingly positive response that correlates closely with another recent study by Parks. A recent Parks Associates report stated that 12 percent of homes with broadband service had smart speakers with voice assistants in the last quarter of 2016.
From the article "What Would You be Willing to Give Up for a Month to Eliminate All Paper Mail?" by Bruce Brown.
“We’re moving past the early adopter phase of connected cars,” says Jennifer Kent, a director at Parks. “Most of the usage is still core to the driving experience: Mapping and navigation, maintenance...
Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particular...
Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...
Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...
