Market research and consulting firm Parks Associates estimates that 19 percent of households with broadband in the U.S. already own a smart home device, thanks in part to increased smartphone ownership.
"Mobile devices .... that's the default user interface outside the home or sometimes even in the home," said Tom Kerber, director of research at Parks Associates. "The smartphone is critical — it opened up the market when smartphones came out."
From the article "What the Street Got Wrong About Google" by Anita Balakrishnan.
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Quite a lot, according to new data from Parks Associates. The average streaming household, which subscribes to 5.6 platforms, according to the research firm, could save $366 a year on average by sw...
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