In The News

What the Street Got Wrong About Google

February 01, 2016

Market research and consulting firm Parks Associates estimates that 19 percent of households with broadband in the U.S. already own a smart home device, thanks in part to increased smartphone ownership.

"Mobile devices .... that's the default user interface outside the home or sometimes even in the home," said Tom Kerber, director of research at Parks Associates. "The smartphone is critical — it opened up the market when smartphones came out."

From the article "What the Street Got Wrong About Google" by Anita Balakrishnan.

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Home, Where the Smart Is

While the home is shaping up to be the battleground, cable operators and other service providers are jostling to position themselves as the aggregation and management point of this emerging class of s...

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About Parks Associates

What the Street Got Wrong About Google

Previously In The News

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

Comcast Pursues Bigger Piece Of Smart Home Market

Study: Spanish-Speaking Subs More Likely To Pay For TV

Home, Where the Smart Is

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