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What the Street Got Wrong About Google

February 01, 2016

Market research and consulting firm Parks Associates estimates that 19 percent of households with broadband in the U.S. already own a smart home device, thanks in part to increased smartphone ownership.

"Mobile devices .... that's the default user interface outside the home or sometimes even in the home," said Tom Kerber, director of research at Parks Associates. "The smartphone is critical — it opened up the market when smartphones came out."

From the article "What the Street Got Wrong About Google" by Anita Balakrishnan.

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2021 Predictions: ‘Zoom Rooms,’ Full Metal Jackets will shape the year

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Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

The Sound Of The Internet Of Things (And Why It Matters For Brands)

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Is Streaming Fragmentation Reviving Piracy?

Twenty-three percent of respondents also said that they thought piracy was “OK,” a jump from 14% in 2019, when the streaming market was less saturated, according to MediaPost’s reporting of Parks...

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About Parks Associates

What the Street Got Wrong About Google

Previously In The News

2021 Predictions: ‘Zoom Rooms,’ Full Metal Jackets will shape the year

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Is Streaming Fragmentation Reviving Piracy?

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