Providing market intelligence for more than 35 years

In The News

What the CBS Blackout Means for the Future of Streaming

"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associates.
"Those consumers that subscribe to pay-TV primarily to get CBS have probably already cut the cord for CBS All Access," he told TechNewsWorld. "The remainder likely value the rest of the content in their channel package. This remainder will likely pay $5.99 per month along with their pay-TV subscription if they believe the situation is short term. The longer it lingers, the more likely they will be to switch to a different provider that has CBS." 

From the article "What the CBS Blackout Means for the Future of Streaming" by Peter Suciu.

Previously In The News

Password sharing could be costing SVODs billions each year

Password sharing is estimated to result in billions of dollars in missed revenue for both SVOD and pay-TV over time, and the problem is getting worse. For its part, the US cable industry is expected t...

Apple May Be Prepping Siri for Smart Home Duty

Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...

Second-tier boom to drive global OTT to more than 400MN subs by 2022

Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...

Roku cuts price on top streaming player to counter Apple TV

Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....