Providing Market Intelligence for 40 Years

In The News

What Marketers Can Learn About Compelling Characters And Engaging Content From WrestleMania

WWE engages its fan base in multiple media with engaging content. According to Stephanie McMahon, chief brand officer, “We have five hours of live content on USA Network every single week, 52 weeks a year. No off-season, no re-runs. It's an opportunity to keep our fans engaged and never let them off the hook because our storylines continue all year long. And we now have almost two million subscribers on the WWE Network. It is the fifth largest OTT service in the United States and it is the second highest ranked by Parks Associates Net Promoter Score, behind only Netflix. From there, we have our social media platforms and we create original content for those platforms and continue to drive consumer engagement. We currently have over 750 million social media followers. We're the number one sports channel on YouTube, beating FIFA, NFL, NBA, and MLB with 12 billion views over the past 12 months. We're the number two most followed sports brand on Facebook and Instagram, behind only FIFA. And we trend on Twitter every single week. By creating content for those different platforms and allowing our superstars themselves, which are their own individual brands, to engage and interact with our consumers, it gives our audience the chance to consume the content anytime, anywhere on any device. Then you consider our 500 live events which we have throughout the year, where WWE comes to life for our consumers, giving them the opportunity to engage live in a completely different manner. You're never going to see Batman or Thor or any of those heroes in real life, but WWE superstars are real life heroes, and fans can come and participate in that.”

From the article "What Marketers Can Learn About Compelling Characters And Engaging Content From WrestleMania" by John Elliot.

Previously In The News

Pay TV Soars In Spanish-Language Homes

Among bilingual Spanish-language households with broadband internet, 89 percent subscribe to a pay-TV service, according to a new report from Parks Associates. That compares to 84 percent of all U.S....

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...

More than 10 million smart home devices will be sold in the U.S. by 2021

Most people buy smart blinds, lights and thermostats physical stores today, looking for a bit of handholding with their smart home purchase. But that could change over time as consumers expectations g...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive