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What Is The Value In A Smart Home?

May 23, 2016

At the Parks Associates’ Connections conference in Burlingame, CA this week, major leaders in Smart Home technological development are convening to discuss the state and future of their industry. Their insights are most illuminating.

Apparently, one of the biggest hurdles being faced by Smart Home developers is consumer education. The industry is seeking to appeal to more than just the few DIY techies that currently buy into their products. In order to attain mass adoption of Smart Home technology, these makers need to help the general public understand the benefits and features of their services such that consumers become willing to “open up their wallets” and pay for them.

From the article "What Is The Value In A Smart Home?" by Brandi Gaudet Gallegos.

Previously In The News

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Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...

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Parks Associates released findings in October estimating that 46 percent of U.S. Millennials with smartphones use voice recognition software, while a separate report from TiVO indicated 43 percent of...

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