Providing market intelligence for more than 35 years

In The News

What Is The Value In A Smart Home?

At the Parks Associates’ Connections conference in Burlingame, CA this week, major leaders in Smart Home technological development are convening to discuss the state and future of their industry. Their insights are most illuminating.

Apparently, one of the biggest hurdles being faced by Smart Home developers is consumer education. The industry is seeking to appeal to more than just the few DIY techies that currently buy into their products. In order to attain mass adoption of Smart Home technology, these makers need to help the general public understand the benefits and features of their services such that consumers become willing to “open up their wallets” and pay for them.

From the article "What Is The Value In A Smart Home?" by Brandi Gaudet Gallegos.

Previously In The News

Energy At The Summit

“Smart Energy Summit gives context that is critical to understanding the Internet of Things and the convergence of energy management,” says Tom Kerber, Director of Research, Home Controls & Energy at...

How IoT Technology Is Transforming Africa

According to research by Parks Associates, as much as 70% of security dealers currently install or plan to install some type of interactive smart home devices or systems. This technology also assis...

TV Producers May Start Making You Wait For New Shows Online

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks -- Fox, ABC and NBC -- threatened by changes in the way we watch TV. Hulu has set itself apart...

Sling TV: How Many Subscribers Does It Have?

Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...