Providing market intelligence for more than 35 years

In The News

What Happens When Amazon Acquires a ‘Real’ Security Company Like Vivint, Guardian or Brink’s?

Professional security dealers report 36% of their alarm systems include networked cameras, according to smart-home research firm Parks Associates.

The pros even manage to attach smart thermostats to 16% of their security jobs. It would be surprising if Amazon.com had this kind of success with attachment sales.

Amazon's new "security packages" entail two customer visits—one for the initial in-home visit to "identify your needs and learn more about what you want," and the other to install and configure devices.

From the article "What Happens When Amazon Acquires a ‘Real’ Security Company Like Vivint, Guardian or Brink’s?" by Julie Jacobson.

Previously In The News

Parks Associates: Prime Video is most-used streaming service in U.S.

For the third consecutive year, Amazon’s Prime Video has outranked its competitors as the most-used streaming service in the United States, according to a report released by Parks Associates on Tuesda...

Upgrading the Smart Home Experience

A recent report from market research and consulting company Parks Associates shows that each year 1% to 2% of broadband households return smart home devices, from a 2% to 5% purchase rate. From the...

Parks Associates: Multifamily units deploy electronic access control to meet resident expectations

Parks Associates' new study, Smart Properties: The Value of IoT for MDUs, a survey of 300 MDU (multidwelling unit) property managers and owners, finds many multifamily residents and staff now expect t...

Cable Was a Locked Room. StreamingOffers Too Much Freedom

Parks Associates research found that 57% of households agree there are too many streaming options to choose from. The data also found that among households that subscribe to at least one OTT service,...