Providing Market Intelligence for 40 Years

In The News

What dealers need to know to keep their customers cyber-secure.

Advising customers about options such as these could be an important task for security dealers, considering that a recent Parks Associate survey conducted for Qolsys found that 64 percent of professionally monitored security system owners believe their home security system uses encrypted communications from the sensors to the panel, even though the percentage likely is considerably lower.

“Proprietary protocols used in various security products have varied in the degree of protection they provided, from highly rigorous to much less so,” comments Brad Russell, Connected Home research director for Parks Associates. 

From the article "What dealers need to know to keep their customers cyber-secure." by Joan Engebretson.

Previously In The News

Disney+ wades into the streaming-with-friends space

“It really makes it feel like you’re doing it all together, laughing about it together,” Mahler said. “Sometimes we’ll all pause it together and someone will be like, ‘Oh my gosh that reminds me of so...

Smart TVs: The Entertainment Centerpiece of the Home – Industry Voices: Parks

Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...

The Streaming Era Has Finally Arrived. Everything Is About to Change.

Streaming services, of course, have been challenging the Hollywood status quo for years. Netflix began streaming movies and television shows in 2007 and has grown into a giant, spending $12 billion on...

Amazon rumors show ad-supported video picking up steam

Roku is still ahead of Amazon Fire TV in the U.S. streaming player market, according to May 2018 figures from Parks Associates. And Roku is taking advantage of that through the launch of its own ad-su...