Providing Market Intelligence for 40 Years

In The News

What Apple Can Learn From Its TV Failures

A new report from market-research firm Parks Associates places Apple fourth in terms of market share for streaming media players like the Apple TV, a sign that consumer infatuation with Apple products only goes so far. The company’s penetration of the streaming-device market has declined since a year ago, to 15%.

Roku, a quiet competitor, leads the market and continues to rack up share. (The privately held company is reportedly considering an IPO later this year.) Amazon’s Fire TV comes in second, and Google’s Chromecast is third.

“Higher priced devices, such as the Apple TV, have not been able to keep up with low-priced and readily available Roku devices, which can be found at Wal-Mart for as low as $29.99,” Parks Associate senior analyst Glenn Hower said in a release. The Apple TV starts at $149, and the HomePod speaker is to be priced at $349, more than its two big rivals, the Google Home and Amazon Echo, combined.

From the article "What Apple Can Learn From Its TV Failures" by Emily Bary.

Previously In The News

‘We Found A Way To Extract DC Directly From AC:’ Amber Signs Deal With Infineon To Make Electricity Smart

“This alliance between Infineon and Amber is a next level example that the solid-state transformation of our electrical products and infrastructure is at hand,” says Elizabeth Parks, President of Park...

Tomorrow’s Communities Are Smart And Urban, Where Everything Acts As A Concept

And, looking at more current, household level trends, market research firm Parks Associates forecasts that mobile-only households will decline as fixed broadband networks expand. Mobile-only probably...

The Fastest Growing Video Advertising Platform Is Now CTV

As media conglomerates such as Disney DIS -3.3% and Comcast place a greater content priority on streaming it has promoted consumers canceling their cable subscription. A study from Parks Associates sa...

Amazon's Alexa Speaks To The Connected Home

The Amazon Echo (more commonly known as “Alexa” based on the keyword voice command that triggers the female-sounding response) came on the market in November of 2014 to generally positive acclaim. The...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive