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What Apple Can Learn From Its TV Failures

A new report from market-research firm Parks Associates places Apple fourth in terms of market share for streaming media players like the Apple TV, a sign that consumer infatuation with Apple products only goes so far. The company’s penetration of the streaming-device market has declined since a year ago, to 15%.

Roku, a quiet competitor, leads the market and continues to rack up share. (The privately held company is reportedly considering an IPO later this year.) Amazon’s Fire TV comes in second, and Google’s Chromecast is third.

“Higher priced devices, such as the Apple TV, have not been able to keep up with low-priced and readily available Roku devices, which can be found at Wal-Mart for as low as $29.99,” Parks Associate senior analyst Glenn Hower said in a release. The Apple TV starts at $149, and the HomePod speaker is to be priced at $349, more than its two big rivals, the Google Home and Amazon Echo, combined.

From the article "What Apple Can Learn From Its TV Failures" by Emily Bary.

Previously In The News

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...

Roku Stock Retreats After Device Maker’s Roaring IPO

The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter...

Apple TV+ interface is more important to streaming video users than content

Research firm Parks Associates claims that the content of a streaming video service is less important than the user interface design and how easy it is to find something to watch. The report comes ahe...

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...

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