Providing Market Intelligence for 40 Years

In The News

What Apple Can Learn From Its TV Failures

A new report from market-research firm Parks Associates places Apple fourth in terms of market share for streaming media players like the Apple TV, a sign that consumer infatuation with Apple products only goes so far. The company’s penetration of the streaming-device market has declined since a year ago, to 15%.

Roku, a quiet competitor, leads the market and continues to rack up share. (The privately held company is reportedly considering an IPO later this year.) Amazon’s Fire TV comes in second, and Google’s Chromecast is third.

“Higher priced devices, such as the Apple TV, have not been able to keep up with low-priced and readily available Roku devices, which can be found at Wal-Mart for as low as $29.99,” Parks Associate senior analyst Glenn Hower said in a release. The Apple TV starts at $149, and the HomePod speaker is to be priced at $349, more than its two big rivals, the Google Home and Amazon Echo, combined.

From the article "What Apple Can Learn From Its TV Failures" by Emily Bary.

Previously In The News

Parks: Top 10 Connected Entertainment Disruptors

Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...

Multifamily Roundtable Session to Highlight Generational Characteristics on Tech

To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

Is Voice Technology Behind The Success Of Those Smarthome Gadgets

"Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive