Providing market intelligence for more than 35 years

In The News

What Amazon Buying Eero Could Mean for Consumers

For consumers, Amazon owning Eero could make it easier to set up and manage the wide range of wireless devices in their homes.

“A number of companies have been trying to address a very real pain point for consumers around their WiFi experience at home,” says Brad Russell, research director for the connected home at the Parks Associates research firm. “If you can control the router and the user interface, then you’re golden.”

From the article "What Amazon Buying Eero Could Mean for Consumers" by Nicholas De Leon.

Previously In The News

Doorbell live-cams fight back against porch pirates filching packages

For years, home security has been relatively expensive, with homeowners paying an average of $44 per month for a professionally installed and monitored system. About 22 percent of U.S. homeowners subs...

Four highlights from Roku’s (ROKU) Q4 earnings report

In its shareholder letter, Roku stated that according to research from Parks Associates, 43% of all broadband households in the US that currently pay for traditional TV are likely to switch to streami...

Nest, now a Google subsidiary, starts selling video doorbell

Nest’s doorbell, called Nest Hello, marks its first entry into the $334 million video doorbell market, according to 2017 data from research firm Parks Associates. Last month, Amazon announced it had p...

The Smart Home Hub is not dead, but evolving

Smart home technologies are beginning to enjoy their day in the sun, with adoption levels rising across the board. One recent research report from Parks Associates claims that 17% of US broadband hous...