Providing Market Intelligence for 40 Years

In The News

What Amazon Buying Eero Could Mean for Consumers

For consumers, Amazon owning Eero could make it easier to set up and manage the wide range of wireless devices in their homes.

“A number of companies have been trying to address a very real pain point for consumers around their WiFi experience at home,” says Brad Russell, research director for the connected home at the Parks Associates research firm. “If you can control the router and the user interface, then you’re golden.”

From the article "What Amazon Buying Eero Could Mean for Consumers" by Nicholas De Leon.

Previously In The News

Walmart Posts Healthy Second-Quarter 2019 Financials

The nation’s largest retailer continues to lead in DVD and Blu-ray Disc sales, devoting significant retail space to the category, including point-of-purchase displays and ubiquitous dump bins. “We...

The Sound Of The Internet Of Things (And Why It Matters For Brands)

In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...

Total Number Of IoT Devices To Reach 46 Billion By 2021: Research

"Online giants have the scale and technology to take risks in new areas of innovation," said Parks Associates. "In some cases, these innovations are transforming whole sectors of the connected home."...