According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribers, the equivalent of 15% of all broadband households, indicate they have a subscription to Amazon Prime Music." In the Middle East, streaming service Anghami--which co-founder Eddy Maroun says was created when he figured out that piracy was the only option for music consumers in the region--has 33 million users.
From the article "Weekly Music Publishing Update 2.17.17: Chance The Rapper, Amazon, Anghami, Streaming Partnership & More" by http://www.hypebot.com
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