Providing Market Intelligence for 40 Years

In The News

Watch, Meet Smartwatch: Fossil and Misfit Think They’re A Perfect Match

Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, and Fitbit is the clear leader, with a more than 50 percent market share. There will be demand for various types of fitness trackers. Some older people, for example, may want a wearable just for measuring walking distances and steps.

From the article "Watch, Meet Smartwatch: Fossil and Misfit Think They’re A Perfect Match" by Maria Halkias.

Previously In The News

The Annoyance Problem: How Vivint’s Smart Deter™ Keeps Security Features Switched On

Parks Associates research sharpens the picture at the homeowner level. The firm reports that 62% of security system owners experienced at least one false alarm in the past 12 months, and that 53% of t...

Why Retention Now Hinges on Smarter Personalization Strategies

Parks Associates research indicates that nearly 40% of streaming subscribers have canceled at least one service in the past year, often citing a lack of content relevance as a key factor. From the...

Parks Associates Announces Fourth Annual Smart Spaces On September 15-16

Parks Associates has announced the fourth annual Smart Spaces executive event, which will host industry tech players and multifamily owners/operators and focuses on how connected technologies are impr...

Amazon's Bezos Pushes Prime Video Redesign Focused On AI

Prime Video, like other streaming services, relies on paid placement by studios, as well as software algorithms, to dictate where content is displayed on the home screen, said Michael Goodman, directo...